Visine Rebrand

Getting Content Addicts to Love Eyedrops

ASK

Reinvent a struggling brand to combat a low-engagement category.

APPROACH

The industry was treating the audience like consumers who needed eye drops. But we treated them like humans who were using their eyes to take in more and more of what they loved.

WORK

Brand positioning, Social, Website, Digital media, Experiential, OLV.

RESULTS

26.5%

Increase in Message Association

12.7%

Lift in Purchase Intent

23.3%

Increase in Ad Recall

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