Adobe Brand Campaign

Getting Creative Humans to Love Not Stealing Photoshop

ASK

Build brand affinity (and subscription intent) among students for something they routinely pirated.

APPROACH

Give students what they really want – a chance to jumpstart their careers by putting their creations in the spotlight.

WORK

Brand campaign, Partnerships, Social content, Digital media, OLV, Experiential, Campus Ambassador Program.

RESULTS

145%

Increase in Creative Cloud Signups

126+

Million Impressions

57

Countries Adopted the Story Virally

80+

Student Careers Launched

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