Google Experiential

Getting College Humans to Love a New Messenger

ASK

Promote trial and usage of the Google Allo messaging app amongst the college audience.

APPROACH

Since every college student already had a favorite chat app, we proved that with Allo’s smart features, you can do way more than just chat in your group chat.

WORK

Social, Digital, Experiential, Influencer Campaigns, OOH.

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