Tag: World Cup

Playing the field of Hispanic marketing

This summer we all experienced the joy, tears, frustration and madness of the World Cup. The World Cup provided an excellent playing field (pun intended) for brands who didn’t have an established or active part in marketing to the Hispanic population. As a member of the Listerine social media team for the World Cup, I was able to actively participate in our interactions with this often-forgotten demographic with real-time engagement.

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