Tag: #sendmetosxsw

Winner Anthony Khaykin’s #SendMeToSXSW Expectations

Whenever meeting someone new for the first time, I immediately begin dreading the moment in the conversation when I will be asked what exactly it is that I do for a living. After all, much to my parents’ chagrin, being an associate analyst at a digital and creative agency doesn’t tend to hold the same cachet as being a lawyer or a doctor. And while people outside the industry may guffaw at my line of work, sometimes reducing it to the mere tallying of shares and retweets, I take no offense since it’s usually those same people for whom it took 25 years to verify that the World Wide Web is a “good thing.”

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