Tag: pepsi

Augmented Reality is No Match for YouTubed Reality

Is reality more fun when it’s augmented or YouTubed? The latest marketing stunt from Pepsi Max UK makes it clear it’s the latter. The marketer overhauled a London bus shelter to make it seem like UFOs, robots, and tigers were invading the street in this made-for-YouTube campaign that stopped traffic for a few hours.

Continue Reading >