Tag: paid

‘Relevance Score’ makes the case for better paid social

Paid Social has been a problem point in marketing since its inception. Depending on which logical path one takes, it may make sense to be owned by a social agency or a paid media shop. However, with the announcement of ‘Relevance Score’ for its ads, Facebook has effectively stated that the fusion of social insights and optimizations with paid media must occur for success on the platform.

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