Tag: paid reach

‘Relevance Score’ makes the case for better paid social

Paid Social has been a problem point in marketing since its inception. Depending on which logical path one takes, it may make sense to be owned by a social agency or a paid media shop. However, with the announcement of ‘Relevance Score’ for its ads, Facebook has effectively stated that the fusion of social insights and optimizations with paid media must occur for success on the platform.

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An Open Letter to Community Managers Working on Facebook Pages for Brands

Dear Community Managers, It’s a rough time to be working in the trenches of Facebook. We’ve seen major changes unleashed on organic reach. Fans of your Page that love the product and/or service aren’t seeing organic content….unless your brands cough up some dough, of course.

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