Tag: Paid Media

Snapchat’s ad update will get wallets open, but still has some way to go

The social sphere got a good shake yesterday as Snapchat, tipped as digital’s Next Big Thing for the past couple years, announced expansive new ad capabilities. And while its updates should help stock its coffers, there’s still some questions surrounding the platform that could keep marketers hesitant. First, though: OMG ADS ON SNAPCHAT YOU GUYS […]

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‘Relevance Score’ makes the case for better paid social

Paid Social has been a problem point in marketing since its inception. Depending on which logical path one takes, it may make sense to be owned by a social agency or a paid media shop. However, with the announcement of ‘Relevance Score’ for its ads, Facebook has effectively stated that the fusion of social insights and optimizations with paid media must occur for success on the platform.

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Predicting Instagram Ad Success Based on Tumblr Ads

Image-based platforms are attempting to bridge the gap between advertising and quality content, and merge it seamlessly with their existing experience. Popular visual-based platforms that are taking on this challenge include tumblr and Instagram. Mobile ads have appeared on Instagram only recently, while tumblr ads have been around for the majority of 2013. Tumblr ads […]

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Facebook Hates Cute Kitty Cats…

…And other conclusions drawn from last week’s News Feed algorithm announcement. If there’s one thing the Internet public seems to agree on, it’s cats. Cute cats, funny cats, grumpy cats. But, no matter how many times I can see this and smile, I’m not sure it falls under the umbrella of ‘high-quality content’. That admittedly […]

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