Tag: mobile

Snapchat’s ad update will get wallets open, but still has some way to go

The social sphere got a good shake yesterday as Snapchat, tipped as digital’s Next Big Thing for the past couple years, announced expansive new ad capabilities. And while its updates should help stock its coffers, there’s still some questions surrounding the platform that could keep marketers hesitant. First, though: OMG ADS ON SNAPCHAT YOU GUYS […]

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Where to Find MRY and SMG During MWC

MRY is heading to Barcelona this week for Mobile World Congress. You can catch our CMO David Berkowitz speaking at Mobile Media Summit on the session “The Mobile Ad Tech Stack is Set—So Let’s Get Creative” taking place Monday at 2pm. You can also see when our colleagues from Starcom Mediavest Group are speaking. Presenters […]

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Oh Snap… Ads Rolling Out Soon on Snapchat

The collective sound of weeping teens and millennials could be heard across the internet as Snapchat, the platform that they love so dearly for its disposable media between friends, announced they would soon be implementing ads, making this once personal platform not-so-personal. Snapchat CEO Evan Spiegel announced that the newly rolled out ads would likely live within the app’s Story feature. So what will this mean for advertisers in the social space?

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