Tag: millennials

When Two Ferns Can’t Save Obamacare’s Marketing

We’ve reached today’s (sort of ) deadline for Americans without employer-provided health care to sign up for the Affordable Care Act, and to the relief of Democrats everywhere the White House has reached its goal of 6 million sign-ups. It remains to be seen just how many millennials have opted-in for government health care, but there’s been no shortage of attempts by the White House to make “Get Covered” go viral among this demographic. We’ve seen it all – celebrity endorsements to GIFs to Funny or Die appearances – but have we actually seen effective millennial marketing?

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