Tag: influencer marketing

Influencer pity, the 10-year challenge, and a dang ol’ egg

Enjoy your eggstra long weekend and Do Not Read Until Tuesday.   At what point is it OK to feel bad for influencers? One of the most interesting stories of the week, for social media marketers and fans of watching a dumpster fire in near real time, was the strange case of Caroline Calloway. She, […]

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Hello to our new, ad-loving Instagram overlords – Do Not Read Until Monday

The newsletter of the future … kind of. Do Not Read Until Monday.   Hello to our new, ad-loving Instagram overlords It’s kind of funny that Facebook has had such a bad year that the departure of Instagram’s co-founders a few months back barely cracks the top ten of its catastrophes. The platform’s still reeling […]

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Facebook’s influencer play & YouTube enters music streaming – Do Not Read Until Monday

Go argue with your friends and family whether it’s Yanny or Laurel and Do Not Read Until Monday. Facebook cozies up with influencers in new ploy for ad dollars The week ended with a very interesting discovery on Facebook – it’s currently testing an interface for advertisers to connect with influencers. The tool, should it […]

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Can we talk about influencer marketing measurement?

Brands must continue to find ways to be relevant in today’s world if they are going to break through the litany of messages confronting consumers and interrupting nearly every moment of their waking day. Today’s hottest method is influencer marketing. Vendors have been quick to connect brands with influencers, but not as quick in providing […]

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