Tag: community managers

Avoidance is NOT a social media strategy

Community Managers are the gatekeepers for effective communication between brands and consumers, which includes Facebook, Twitter, and more. They normalize brands on these platforms; they interact like other users would. Similar to Elliott helping E.T. cope in a new environment, CMs help brands understand the seemingly alien language of the audience, and how to respond to negativity.

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An Open Letter to Community Managers Working on Facebook Pages for Brands

Dear Community Managers, It’s a rough time to be working in the trenches of Facebook. We’ve seen major changes unleashed on organic reach. Fans of your Page that love the product and/or service aren’t seeing organic content….unless your brands cough up some dough, of course.

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