Tag: ads

AMAZON PRIME NOW, AD BLOCKERS, TASTEMADE VIDEO, AND MORE IN THE WEEKLY KNOWLEDGE SHARE

Each week, MRY’s Analytics & Media department meets to discuss five topics across various parts of digital marketing – platforms, vendors, philosophy, agency news and the very fluid “Wildcard” category. Now, we’re bringing it to you. Follow along as we recap five of the week’s top tech stories… with just a touch of color commentary.

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Oh Snap… Ads Rolling Out Soon on Snapchat

The collective sound of weeping teens and millennials could be heard across the internet as Snapchat, the platform that they love so dearly for its disposable media between friends, announced they would soon be implementing ads, making this once personal platform not-so-personal. Snapchat CEO Evan Spiegel announced that the newly rolled out ads would likely live within the app’s Story feature. So what will this mean for advertisers in the social space?

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Predicting Instagram Ad Success Based on Tumblr Ads

Image-based platforms are attempting to bridge the gap between advertising and quality content, and merge it seamlessly with their existing experience. Popular visual-based platforms that are taking on this challenge include tumblr and Instagram. Mobile ads have appeared on Instagram only recently, while tumblr ads have been around for the majority of 2013. Tumblr ads […]

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