Tag: ad targeting

The Importance of being Human

Audiences. Targets. Personas. Tribes. Segments. Profiles. Proxies. At its core, marketing and advertising have always been about the bundling, the grouping and subsequent targeting of people with similar tastes, interests, behaviors. The litany of buzzwords is ever-expanding – and more importantly exhausting. Curiously though, one word rarely appears in such lists: Humans. Advertisers have become […]

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Do Not Read Until Monday: Pinterest Rising & Assistants Head for Wearables

Don’t Fall for the tricky title – enjoy the warm weather while it lasts and Do Not Read Until Monday!   Put a Pin in This: Is Pinterest the Best Social Network for Advertisers? Pinterest, a stealth power player in social, recently reached 200 million users. It’s also been cited as a vital platform for […]

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