Category: Community Management

Do Not [Spoiler] Until [Spoiler]: A Twitter of Ice & Fire

Warning: This post contains spoilers and plot points from neither Avengers: Endgame or Game of Thrones, but why not just Do Not Read Until Monday? A Week of Ice and Fire for Twitter Hordes of the mindless undead, political intrigue, lingering threats of death, unlikely meetings of powerful leaders – just another week on Game […]

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What the 🦆 is going on with viral content producers? Also – TikTok grows up

OK, campers, don’t forget your booties, cuz it will be coooold out there this weekend – and Do Not Read Until Monday.   OK what the 🦆 is actually going on with these ‘viral’ content producers? Part 1 If the Apple/Facebook/Google privacy debacle has you thirsting for some more tea, you’re in luck. This week, […]

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Facebook’s Messenger moves show need to shift service to social

Facebook has made some interesting moves with Messenger in recent months, ones that further show its intention to build it into an essential tool for businesses. By doing so, it’s ushering in a new era of social-led customer service. Shortly after announcing a new milestone in Messenger’s monthly active users – a none-too-shabby 900 million, […]

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Instagram algorithm marks an end of innocence

Instagram is nearly all grown up. With its announcement March 16 it would be deploying an algorithm to sort content feeds on the platform, it took a big step toward full maturation. And, despite user outcry, it’s not one it’s likely to avoid – or one astute observers did not anticipate. Rather, it’s using strategies […]

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