Category: Social

A more transparent Facebook

Just two months ago, Facebook announced a reporting inaccuracy, disclosing the company had been overstating video view length. After creating a task force to dive deeper, it revealed last week that inaccuracies beyond video views include organic reach, time spent, referrals, and more. In review: Facebook over-­reported the number of people reached by organic posts. […]

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CNN Buys Beme, Expands Relevancy

This week, CNN purchased Beme, YouTube star Casey Neistat’s social app. The technology is less important than the man, his 6 million viewers, and what he represents. Neistat’s story – from high school dropout to self-made video darling – is the American Dream reimagined for a social media-driven world. If the mainstream media behemoth plans […]

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Snapchat’s ad update will get wallets open, but still has some way to go

The social sphere got a good shake yesterday as Snapchat, tipped as digital’s Next Big Thing for the past couple years, announced expansive new ad capabilities. And while its updates should help stock its coffers, there’s still some questions surrounding the platform that could keep marketers hesitant. First, though: OMG ADS ON SNAPCHAT YOU GUYS […]

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Five Things We Learned About Facebook Live By Cleaning the Agency Fridge

Live streaming video is on the rise. According to Feedly, “A recent study of 200 executives … found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.” Meerkat and Periscope were early to market, while Facebook Live rolled out last year, bringing […]

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