Category: Social

Can we talk about influencer marketing measurement?

Brands must continue to find ways to be relevant in today’s world if they are going to break through the litany of messages confronting consumers and interrupting nearly every moment of their waking day. Today’s hottest method is influencer marketing. Vendors have been quick to connect brands with influencers, but not as quick in providing […]

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A more transparent Facebook

Just two months ago, Facebook announced a reporting inaccuracy, disclosing the company had been overstating video view length. After creating a task force to dive deeper, it revealed last week that inaccuracies beyond video views include organic reach, time spent, referrals, and more. In review: Facebook over-­reported the number of people reached by organic posts. […]

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CNN Buys Beme, Expands Relevancy

This week, CNN purchased Beme, YouTube star Casey Neistat’s social app. The technology is less important than the man, his 6 million viewers, and what he represents. Neistat’s story – from high school dropout to self-made video darling – is the American Dream reimagined for a social media-driven world. If the mainstream media behemoth plans […]

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Snapchat’s ad update will get wallets open, but still has some way to go

The social sphere got a good shake yesterday as Snapchat, tipped as digital’s Next Big Thing for the past couple years, announced expansive new ad capabilities. And while its updates should help stock its coffers, there’s still some questions surrounding the platform that could keep marketers hesitant. First, though: OMG ADS ON SNAPCHAT YOU GUYS […]

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