Category: Market Trends

Do Not Read Until Monday: Spectacles 2.0 and a Profitable Twitter

Hey! Go see Infinity War and Do Not Read Until Monday. Seriously, it’s good!   Snap laughs in face of profitability, launches Spectacles 2.0 Plus announces new AR and ad features After a spectacular failure with V1, Snap’s rolling the dice again with a second edition of Spectacles. The augmented reality eyewear released to much […]

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MSG ups creep factor, YouTube outsources the truth – DNRUM

Have a few scoops o’ Guinness on the session, all the craic, and Do Not Read Until Monday!   Super creepy MSG has been using facial recognition for security and marketing Especially relevant for those in New York, and/or Phish Phans*, the New York Times reported that Madison Square Garden has been using facial recognition […]

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The Importance of being Human

Audiences. Targets. Personas. Tribes. Segments. Profiles. Proxies. At its core, marketing and advertising have always been about the bundling, the grouping and subsequent targeting of people with similar tastes, interests, behaviors. The litany of buzzwords is ever-expanding – and more importantly exhausting. Curiously though, one word rarely appears in such lists: Humans. Advertisers have become […]

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AR Wars: A New Hope for Snapchat – Do Not Read Until … 2018

Well, maybe try to squeeze it in some time before then.   AR Wars: A New Hope For Snapchat? Augmented Reality has been the talk of tech town for a while, but as Miami-Dade Detective Marcus Burnett might say: That’s because two major platforms – first Facebook and Snapchat shortly after – opened up their […]

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