Category: Creative & Tech

Eff-vertising?

Millward Brown just published a study that supports something we’ve been telling our clients for a few months now – consumers have never given so few fucks about your brand. In particular, the study suggests that Generation Z has seemingly been bred to be ad-resistant. But even going back a couple years, SJ Insights found […]

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Five Things We Learned About Facebook Live By Cleaning the Agency Fridge

Live streaming video is on the rise. According to Feedly, “A recent study of 200 executives … found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.” Meerkat and Periscope were early to market, while Facebook Live rolled out last year, bringing […]

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Major Facebook announcements show shift to VR, consumer electronics

With virtual reality as the theme on everyone’s mind and in development over the past year, it’s no surprise that at Facebook’s annual F8 Conference for developers, creating an immersive experience and having Facebook at the center of it all, was the highlight of its conversation. “Virtual Reality is the most social platform because you […]

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Users get up to speed with 60-second video on Instagram

Instagram launched video in the Summer of 2013, seemingly in reaction to Twitter-backed upstart Vine, which used 6-second videos as content in its social app. Though some marketers seemed to struggle in activating that channel, MRY saw success with Visa’s #GoInSix campaign and a subsequent Winter Olympics activation. However, nearly three years later, Instagram will […]

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