Millward Brown just published a study that supports something we’ve been telling our clients for a few months now – consumers have never given so few fucks about your brand. In particular, the study suggests that Generation Z has seemingly been bred to be ad-resistant. But even going back a couple years, SJ Insights found […]

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Who is the New Consumer?

Answer: It’s not just Millennials! It’s my 11-year-old daughter. It’s also my 91-year-old mother – who just happens to have some of the strongest emoji game around. In short, the new consumer is anyone with a device. And they’re looking for experiences that make their life better, more fun, and easier to navigate. Over the […]

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A more transparent Facebook

Just two months ago, Facebook announced a reporting inaccuracy, disclosing the company had been overstating video view length. After creating a task force to dive deeper, it revealed last week that inaccuracies beyond video views include organic reach, time spent, referrals, and more. In review: Facebook over-­reported the number of people reached by organic posts. […]

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