Can we talk about influencer marketing measurement?

Brands must continue to find ways to be relevant in today’s world if they are going to break through the litany of messages confronting consumers and interrupting nearly every moment of their waking day. Today’s hottest method is influencer marketing. Vendors have been quick to connect brands with influencers, but not as quick in providing […]

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People of MRY: Jacqui Brucato

Nine years ago, Facebook had just celebrated adding its 100 millionth user, the iPhone 3G launched, and Jacqui Brucato (née Diaz) started at the Chelsea Market offices of MRY (nee Mr. Youth). Jacqui came aboard to help build out a burgeoning finance department, in particular heading up accounts payable. It would be her first step […]

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MRY @ SXSW: A Recap of key topics & trends

SXSWi presented a considerable amount of marketing data and opinions to disseminate and apply to 2017 advertising campaigns and content. An exhaustive rundown of the week’s events would be, well, exhaustive – so here’s some key topics and takeaways from SXSWi to consider as 2017 marketing plans come together.   Social Influencers and Celebrities Social […]

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