Author: MRY

MRY @ SXSW: A Recap of key topics & trends

SXSWi presented a considerable amount of marketing data and opinions to disseminate and apply to 2017 advertising campaigns and content. An exhaustive rundown of the week’s events would be, well, exhaustive – so here’s some key topics and takeaways from SXSWi to consider as 2017 marketing plans come together.   Social Influencers and Celebrities Social […]

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A more transparent Facebook

Just two months ago, Facebook announced a reporting inaccuracy, disclosing the company had been overstating video view length. After creating a task force to dive deeper, it revealed last week that inaccuracies beyond video views include organic reach, time spent, referrals, and more. In review: Facebook over-­reported the number of people reached by organic posts. […]

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