Author: Kate Bryan

Get Your Tickets For The Westchester Digital Summit!

The Westchester Digital Summit, named by Forbes as one of the top 10 “Must-Attend Marketing Conferences For Leaders In 2014,” is right around the corner. Don’t miss out on your opportunity to see our very own CMO, David Berkowitz on stage with Chris Hansen from “To Catch a Predator” on Tuesday, May 15th – no really, and we can even provide you with a discount code for tickets below!

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When Two Ferns Can’t Save Obamacare’s Marketing

We’ve reached today’s (sort of ) deadline for Americans without employer-provided health care to sign up for the Affordable Care Act, and to the relief of Democrats everywhere the White House has reached its goal of 6 million sign-ups. It remains to be seen just how many millennials have opted-in for government health care, but there’s been no shortage of attempts by the White House to make “Get Covered” go viral among this demographic. We’ve seen it all – celebrity endorsements to GIFs to Funny or Die appearances – but have we actually seen effective millennial marketing?

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