Author: Evan Watkins

Social Media Day 2015

With brands relying more and more on influencers to seed their content and brand messaging to new audiences, our moderator Ali DiEmido, Supervisor of Influencer Marketing here at MRY, led the conversation with these top influencers to find out firsthand what they’re looking for when partnering with brands. We love to summarize things into lists (because who doesn’t love a “listicle?”), so here’s our Top 5 Takeaways for brands to successfully partner with influencers.

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Oh Snap… Ads Rolling Out Soon on Snapchat

The collective sound of weeping teens and millennials could be heard across the internet as Snapchat, the platform that they love so dearly for its disposable media between friends, announced they would soon be implementing ads, making this once personal platform not-so-personal. Snapchat CEO Evan Spiegel announced that the newly rolled out ads would likely live within the app’s Story feature. So what will this mean for advertisers in the social space?

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