Author: Elizabeth Cauvel

Not a VSCO Girl, Not Yet a Woman: Why Today’s Teen Girls Give Me Hope

Welcome to the world, VSCO girls. The same teen-style-trend to social-media-ubiquity to Twitter-parody cycle that gave us Tumblr girls and Tiktok girls has birthed the VSCO girl. This teen girl sports oversized t-shirts, wrist scrunchies and natural makeup. In her hand: a heavily stickered, eco-chic Hydro Flask water bottle; on her feet: Birkenstocks, Tevas, or […]

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The Month of Living Socially: An Introduction

#NationalDonutDay #NationalEatYourVegetablesDay #NationalGoBarefootDay So many days to observe. So many tags to hash. So many things to … celebrate? National Day Days are part of almost every brand’s content calendar–they’re plentiful, varied, and some even elicit real engagement (for 24 hours, at least). There’s a day (or multiple days) for just about everything. And who […]

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Five Things We Learned About Facebook Live By Cleaning the Agency Fridge

Live streaming video is on the rise. According to Feedly, “A recent study of 200 executives … found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.” Meerkat and Periscope were early to market, while Facebook Live rolled out last year, bringing […]

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