Author: Elizabeth Cauvel

The Month of Living Socially: An Introduction

#NationalDonutDay #NationalEatYourVegetablesDay #NationalGoBarefootDay So many days to observe. So many tags to hash. So many things to … celebrate? National Day Days are part of almost every brand’s content calendar–they’re plentiful, varied, and some even elicit real engagement (for 24 hours, at least). There’s a day (or multiple days) for just about everything. And who […]

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Five Things We Learned About Facebook Live By Cleaning the Agency Fridge

Live streaming video is on the rise. According to Feedly, “A recent study of 200 executives … found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.” Meerkat and Periscope were early to market, while Facebook Live rolled out last year, bringing […]

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THE CONNECTED TABLE: BREAKING BREAD TOGETHER VIA SOCIAL

SXSW is about Music, Film, and Interactive. So why are there so many panels that center around food? I’d argue that it’s because, more and more, food culture impacts wider culture. Chefs are now celebrities in their own right, and Millennials pride themselves on having been to the new “it” restaurant. Our social feeds are constantly punctuated with photos of avocado toast and check-ins at the food truck du jour. Food isn’t a subculture–it is culture.

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