Author: David Trahan

Brand Wins & Fails with #TheDress #BlackAndBlue #WhiteAndGold

It’s 2015, which means social media managers and brand marketers are sitting on Twitter feverishly monitoring trending topics for a chance to inset their brand ASAP. I still can’t even believe this happened on the Internet, but here you go. Here’s the brand version. Who do you think did it well? Who didn’t? Decide for yourself.

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The 10 Commandments of Disruption

“We want an idea that disrupts the category.” Our clients say on briefing calls. “Yes, but is it disruptive?” Our bosses say in creative reviews. You can’t walk far down an agency hallway these days without hearing the word ‘disruption’, or as I like to call it, “the D-word”. Disruption is the new kale, and […]

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The 10 Commandments of Disruption

“We want an idea that disrupts the category.” Our clients say on briefing calls. “Yes, but is it disruptive?” Our bosses say in creative reviews. You can’t walk far down an agency hallway these days without hearing the word ‘disruption’, or as I like to call it, “the D-word”. Disruption is the new kale, and […]

Continue Reading >