Author: Allyssa Kaiser

Marketers Flock to SXSWi For Another Year of Digital Trends, Innovations

T-minus 4 days until I’m wearing warm weather clothes, eating tex-mex, and geeking out over the future of advertising. That’s right, we’re less than a week away from SXSW ’15! If you’re heading to Austin this year, these are the trends and panels you won’t want to miss.

Continue Reading >

A Social Girl’s Guide to Winning a Trip to SXSW

I had first learned about South by Southwest, the Interactive festival in the heart of Texas, while studying at Syracuse University. The Newhouse School was sponsoring a trip for 5 lucky students, and I had my heart set on being part of the “Fab Five.” Fast-forward to 1/23, when MRY announced the #SendMeToSXSW contest was open for entries; three employees would secure an all-expenses paid trip to the festival in Austin. I knew instantly that this was my year.

Continue Reading >