We Now Live in a World of a Shoppable TikTok

I DO NOT GIVE INSTAGRAM OR ANY ENTITIES ASSOCIATED WITH INSTAGRAM PERMISSION TO USE MY PICTURES … wait, sorry – wrong thing. Do Not Read Until Monday.

Time’s Up: We Now Live in a World of a Shoppable TikTok

TikTok, a relative babe in the land of social, is growing up at a rapid pace. Within the last year, its growth has been relentless, and it’s now contributing to or taking over key parts of online culture. I mean, it’s even generated the longest reigning song on Billboard’s Hot 100 chart. We’re taking sides between egirls and VSCO girls. Etc. 

Wielding that sort of cultural power, it’s no surprise the platform’s looking to monetize. And, where the collective attention of the world goes, marketers will not be far behind.

Thus, this week brought us a shoppable TikTok, and there’s no going back.

The platform already offered brands Sponsored Hashtag Challenges, which drive engagement with branded messaging, but now users can purchase products associated with those challenges directly in the app.

Kroger took the plunge as the first brand to use the feature, which let users navigate to a dedicated page featuring a list of items associated with the campaign. Then, users can follow through to the Kroger web store and shop directly in the app.

While not quite as seamless as something like Instagram’s shoppable posts, and it remains to be seen how effective the feature might be, it’s certainly impressive to see how fast it reached an ecommerce solution.

Or Scary. 

Definitely one of those two.

Odds + The End

From CNET.

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