In Which Multiverse Reality are We All Wearing Snap Spectacles?
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In which multiverse reality are we all wearing Snap Spectacles?
By many measures, we already live in an AR world. Unless I’ve really been swiping left on IRL human-canine hybrids on Tinder, in which case – woah.
More seriously, augmented reality is permeating – albeit a bit more slowly than the hype of years past might have suggested –various facets of digitally-enabled real life. Take, for instance, the latest Google Maps feature, which helps pedestrians navigate with a gigantic arrow to prevent them from getting lost. It’s no fox but – maybe one day.
This (ahem, non-augmented) reality is why, this week, Snapchat unveiled its THIRD iteration of Spectacles. I’m not even kidding.
Yes, following the monolith-vending-machine-and-manufactured-scarcity hype and thousands-of-unsold-in-Chinese-warehouses reality of Mark I, and the relative ‘meh’ of Mark II, ol’ Snap is back for more punishment … or is it?
Maybe the biggest new feature is being able to capture 3D imagery and the glasses use that technology for new camera effects. The effects add to its prowess in AR, which involves a money-making open creative platform to which even Instagram is just now catching up.
However, for Snap, gone is the hubris of making like a quarter-million of the damn things and betting the farm on it. These Spectacles are ‘limited release’, creating the impression that Snap’s biding its time – and upping its game – until AR wearables become a commonplace item. At which point, it could have a hit product, or at least compete with Apple.
Meanwhile, Vee Are took a slight hit this week with the departure of Oculus co-founder Nate Mitchell from the Facebook mothership. But you could soon be diving into virtual realms on the way to London soooo….
Odds + The End
- That search portal from TikTok overlords ByteDance we *cough* wrote about a couple weeks ago *cough* went live.
- So we’re on to “twinfluencers” now? 👯
- Even the Fortnite World champ isn’t immune to swatting, the extremely WTF trend of gamers calling the cops on gaming streamers to disrupt.
- Elsewhere on Twitch, the platform let adult content stream on Ninja’s recently-vacated channel when it tried using it to promote other streamers.
- Yes, that kind of adult content.
- WordPress parent Automaticc snapped up Tumblr.
- Not an Elon Musk joke: Someone actually got their Tesla-unlocking RFID chip implanted.
- Turns out Facebook allegedly backed off buying Houseparty due to anti-trust concerns.
- Hey, sometimes it’s nice for someone to just listen. Even if it’s Facebook employees transcribing voice messages.
- Or Microsoft employees listening to Skype audio.
- Spotify delighted podcasters this week by launching a new dashboard, but bummed out Android users by taking away their home screen widget.
- It’s also testing easier device hand-off and may actually work with Siri someday(!).
- Facebook and LinkedIn are both going dark (mode).
- What’s AI up to this week? Oh, you know, sensing fear.
- Demonetized YouTubers can now appeal via video.
- Other YouTubers, in protest of the platform’s LGBTQ policies, have sued Google.
- As for features, the league-leading video site has experimented with larger thumbnails, and members-only videos.
- Facebook streamlined its group privacy options, and now tells you movie times.
- Hey, um, thanks.
- Meanwhile, Google Assistant wants to be your new passive-aggressive note reminder.
- Blimey! The UK Government may be serving up a spot of millions-in-fines to Facebook and YouTube for harmful content.
- Got a bunch of Russians watching your Instagram Stories? Relaaaaax – they’re just growth hacking.
- You may soon be able to show them a lot more styles of Boomerang though.
- Twitter started off its week testing notifications for replies in interesting conversations, then following topics. Later, it was seen testing DM searches and filtering out unwanted requests.
- Still no edit button.
- Still working on that self-awareness.
- Amazon’s donating unsold goods to charity, selling 30¢ gas and … launched an employee ambassador program.
- August 16, 2019