Why YouTube rounding subscriber numbers doesn’t matter – Do Not Read Until Monday
Since you should definitely be checking out this instead … Do Not Read Until Monday.
Why YouTube rounding subscriber numbers doesn’t matter
Overall, YouTube rounding off subscriber numbers doesn’t seem like a lead news item. But the recent move by YouTube – perhaps in wake of the PewDiePie vs. T-Series battle and the resulting uptake of “Subscribe to PewDiePie” by terrorists – is emblematic of a shift away from public-facing hard data on social.
As the New York Times opines “Are Likes and Followers the Problem with Social Media?” [A: kinda], it’s worth examining how their removal might impact, y’know, our jobs. And really, it shouldn’t all that much.
A large amount of followers on a channel no longer really matters. Facebook News Feed algorithm updates over the years pretty much killed their inherent usefulness, while a secondary benefit – gauging trustworthiness – was solved for by verification badges. Sure a user may get the occasional notification or email about a page they like posting on YouTube, Facebook or Twitter, but really, paid ads do the heavy lifting.
In that regard, we’ve long since eclipsed likes and followers as success metrics. Users can literally shop through YouTube videos and Instagram posts now, and have far longer been able to click through to content on Twitter and Facebook.
So for brands, this may just be a ripple in reporting. For users, well, the dominant form of social media sharing is now via Stories, which carry no like counts – so maybe we’re ready to give up the ‘like’?
On the topic of individuals vs. brands on platforms, it’s worth considering another issue facing YouTube power users (as I deftly sidestep the “Creators” vs. “Influencers” discussion). A recent study suggests it takes an individual’s video millions more views to reach YouTube’s trending section than it does for an established entertainment entity like Ellen or ESPN.
The full video is worth a watch if you’re interested in a more in-depth examination.
This Week In Terrifying Data Breaches
- Apparently Snap employees watched our Snaps, nbd.
- 42 million dating app records, including IP and location data, leaked. So watch out if you’re on “Christianfinder” or “Cougardating”. 👀
- Flipboard had a major data breach, which included passwords and usernames.
- Checkers, or “Rally’s” if you’re from some weird place that calls ‘em that, had user credit card info stolen.
- I’ll still eat those fries though. Cuz damn.
Odds + The End
- This week in who’s launching a streaming service (but for ~millennials~): NBC News.
- Apple may have brought back the iPod this week, but it also may break up iTunes.
- It may also nix “3D Touch” from future iPhones. No shame if you have to Google what that is.
- If the BBC demo showed us anything, it’s that 5G is going to cost us all a lot of overage fees.
- “Gaming disorder” is now officially a thing.
- The Overwatch league commissioner is also a thing, but the current one’s leaving to head up competitive Fortnite.
- Twitter tossed two twin Trump trolls. It’s also weighing whether to ban white supremacists.
- As for features, it added the ability to add guests to videos.
- If you think the @Twitter TOV update has been a bit tedious, here’s your chance to change it.
- Huawei’t a minute: Chinese hardware manufacturer to challenge U.S. ban.
- China, meanwhile, is already planning retaliation for U.S. companies.
- This is not going to go the Huawei you think: TikTok’s parent, ByteDance, may enter the mobile phone market.
- Reddit got its first female independent board member in Porter Gale.
- Alexa can now delete your voice data.
- Amazon may give the Sprint/T-Mobile merger a Boost by buying … well, Boost.
- Amid declining use, (snubbed) accountability calls from foreign governments, criticism from Speaker Pelosi, and battles against coordinated activity on his platform, Mark Zuckerberg *also* faced a leadership challenge this week.
- Despite distrust from some shareholders, though, and a call to fire him projected onto the building hosting the meeting, he survived the challenge.
- And that projection? Not the most provocative public messaging in the Bay Area this week: Elizabeth Warren posted a billboard to “Break Up Big Tech” in San Francisco.
- How are we feeling about AI this week?
- May start selecting which Hollywood scripts get produced. Hmmm…
- Use echolo…. Um, echoes … to determine what you’re doing. Nope.
- Foiled dating app scammers. Good job, AI.
- Ouch: Uber reported it lost $1 billion in the first quarter of the year.
- It may also start deactivating low-rated users, and allow riders to select their favorite drivers.
- It’s rival, Lyft, announced an inclusivity feature to allow users to designate preferred pronouns.
- CTRL+ALT+DEL: Is Microsoft about to close Windows?
- Google Maps expanded in new Waze with speed traps and other features from its sister app.
- As if Animoji weren’t horrifying enough, Giphy’s pushing its own animated emoji.
- London transport’s getting Apple Pay Express, which means the MTA should get it sometime between when the polar ice caps melt and the sun explodes.
- OK, OK, maybe sooner.
- Yes, all these things are still things: Foursquare acquired Placed from Snap.
- May 31, 2019