Duel of the F8s – Do Not Read Until Monday
Duel of the F8s – Facebook attempts balance between platform health and innovation
Though previous editions may have had a more Endor-post-victory vibe, sadly sans Ewoks, Facebook’s annual F8 developers conference seemed a more subdued affair this year. That tracks too, as the company had a lot of ground to cover correcting mistakes of its past, and making good on promises to be more privacy-focused and attuned to the spread of harmful content on its platforms.
CEO Mark Zuckerberg previously explained the company’s pivot to privacy in a Facebook Note (duh), so F8 was largely about the medium Facebook hopes will help them realize this goal: Messaging.
And, yes, he also joked at his company’s abysmal record.
Pretty much a success out of the gate (well, almost) thanks to its status as both fun and mandatory, Messenger has been the company’s least-controversial app in recent years. So, unsurprisingly, it’s going to lean into Messenger. The mobile app will get streamlined for a reduced size, and Facebook hopes to roll out desktop apps later this year.
Facebook will also look to rebuild ̶t̶h̶e̶ ̶D̶e̶a̶t̶h̶ ̶S̶t̶a̶r̶ its main app to focus more on events and groups – which have an interesting commonality: They are both relatively closed networks. And since they are generally user-created, they are self-policing as well. While this could be a double-edged sword – closed communities could make it harder for 3rd-parties to monitor potentially dangerous activity – it does lessen the *visibility* of misinformation and so forth on the platform.
Oculus, it hopes will be a hit for business use.
Hear me out: why Facebook shopping & payments could be its saving grace
But … there is A New Hope, or maybe a kinda old hope for Facebook and its various slithering Sarlacc-esque tentacles. By edging further into commerce on Instagram, a platform that seemingly exists to make people envy each others’ possessions, meals or travels, the company could lessen its dependence on taking sketchy ad money. And, if it comes up with a reasonable crypto-whatever payment platform, that could lower dependence even further. Granted, things could go horribly wrong with each of those offerings…
Odds + The End
- Waze says Sesame Street is on the Upper West Side but c’mon it’s not really on the Upper West Side is it?
- There are a looooot of caveats here but yay: ApplePay on MTA.
- Recognizing it’s been coopted as a racist rallying cry, PewDiePie asked fans to stop saying “Subscribe to PewDiePie”.
- And then this happened.
- Speaking of extremists, Facebook finally took out the trash with Alex Jones and assorted other garbage people.
- However, they could be a Phantom Menace.
- #GOTSpoiler: Your favorite character got killed … in the official app, which is making stuuuupid money.
- Also The Battle of Winterfell episode was the most-tweeted of all-time.
- I’d like to see the break out of how many were a variation of “It’s so dark”.
- Oh yeah and Endgame is the most tweeted film of all time.
- Hulu, which is pretty much Disney not-Plus at this point, has 28 million users … and Ghost Rider. #BringBackCage
- Worried about not getting laid at some horrible festival? Tinder’s got you covered.
- Digiday reported on how marketers are using TikTok and that marketers are avoiding TikTok (and Reddit).
- From the personal lair of Mark “I’m totally a human” Zuckerberg: “I shall construct a sleep cube for my Terran companion”.
- Want to watch Instagram and Snapchat Stories in high definition? Here’s a vertical TV for ya.
- Twitter nabbed Time, Wall Street Journal and Univision video programming deals.
- Spotify’s the first audio streamer to hit 100 million subscribers – double that of Apple Music.
- It’s also mixing music and podcasts for a new automated commute feature.
- There’s gotta be a “pod racing” joke there somewhere but I’m pretty tired today guys.
- YouTube hit 2 billion monthly logged-in viewers.
- It celebrated by making its premium content free (or ad-supported at least).
- OMG: Alphabet still pouring money into WTF projects.
- And revenue is slowing, which may be why it lost $70 billion in market value.
- iPhone sales are down, but Apple services are raking it in.
- Ever wanted to talk to an ad? No? Too bad.
- 2/3 of Clintons are podcasting, but hey why not listen to one featuring two MRYers talkin’ ghosts?
- After backlash, Sonic the Hedgehog’s getting a redesign. Social media works!
- Alexa will get full Spanish-language support in the U.S. this year.
- RIP Chewie.
- May 4, 2019