Snap Strikes Back with Major Platform Updates
Read. Or Read Not Until Monday. There is no try.
Snapchat Strikes Back
After a pretty extended period bereft of major updates, Snap unleashed a barrage of new offerings and features this week at its first-ever Partner Summit.
App Stories. Filed under, “If you can’t beat ‘em, hit harder”, this new offering should help stave off other apps from building Stories features. Snap’s solution is to simply build out these features for the third party. Early adopters include Houseparty and Tinder, which nixed its own Snapchat-esque Moments feature a few years past.
Snap Audience Network. Where App Stories will bring Snap’s core feature to more users, Snap Audience Network will bring them sweet, sweet ad impressions. Details remain pretty hazy at this point, but Snap’s billing itself as a more privacy-conscious alternative to the Facebooks and Googles of the ad world.
Snap Games. Quite possibly setting itself up to square off with Apple’s forthcoming Arcade offering, Snap dropped its first batch of Snap Games. That includes the in-house produced Bitmoji Party, plus five other third-party games. People frickin’ love Bitmoji, so the personalization angle might just have legs – and I wouldn’t be surprised if we see Animoji in Arcade. 👀
Lens Studio & Camera Updates. Snapchat released several updates for its camera and lenses. The most horrific of which, Landmarkers, lets you create things like massive puking buildings, (presumably) amongst other things:
Snap’s AR can now work with full body movements, as well as pets. Its new Scan feature will also help find relevant filters for what it sees in your shot automatically.
Previous to the Partner Summit, a new Snap check-in feature – also featuring those rascally Bitmoji – was spotted in the wild.
Though perhaps not the ‘next big thing’ hype ascribed it around a few years ago, updates like these prove Snap still has what it takes to innovate, especially in augmented reality.
Odds + The End
- Extree! Extree! Apple News+ nabs 200 million subscribers in its first week!
- They’re also poised to take the pizza-box market by storm.
- Google+ RIP. For real this time.
- No, but seriously, guys, for real this time: Facebook’s looking to take another crack at news.
- And speaking of moving past previous failings, Zuckerberg’s ready for government regulation of Facebook.
- Or is he really?
- Facebook says it’s on top of Australian election misinformation, that being the country threatening jail time for inaction on violent social content.
- Of-the-moment app TikTok will launch a search for the next of-the-moment BTS through a talent contest.
- Meanwhile, it’s failing to tackle predatory behavior on the app, according to the BBC.
- Could identity verification solve social’s ills? Probably.
- Gartner: 100 million people will shop via AR in 2020.
- Us in 2020: Oh, ARe they?
- It was no joke when mods shut down r/Games for April Fool’s.
- The Internet Archive rescued about half a million MySpace songs. If they had a shuffle feature, it might qualify as a torture device. Listen here.
- There’s a smartphone plan for Kidz™ now.
- eBay’s retreating from ad-serving on third-party sites.
- Alexa – Scalpel? Several health care companies are now developing patient data-informed Skills.
- There’s a campaign to introduce an afro emoji.
- Dame Helen Mirren just dissed Netflix, so expect her in an Apple TV+ show this fall.
- I mean, I guess they *are* upping their rates.
- WhatsApp’s updating group rules to fight misinformation, and launched a fake news helpline tipline number to call.
- Perfect time to launch a Business App for iOS!
- Bumble has a magazine and Pandora has a radio station.
- Musicians have decried Spotify’s ad push for offering free Hulu instead of, you know, paying them fairly.
- He’s Julian Assange! What did you expect?
- Don’t torrent Game of Thrones.
- April 5, 2019