TV, Games, News …and a credit card? Apple goes bananas with latest yield

I could have wrote a bunch of a-peeling teasers, but let’s just pro-seed to the core of the newsletter … Do Not Read pUntil Monday.


Oh yeah, Apple did a thing.

You’d be forgiven for forgetting Apple had a large press conference this week, making multiple announcements across a number of new business offerings. Between the saturation of the streaming video market (seriously, CHICKEN SOUP FOR THE SOUL now has a service) and the omission of details for Apple TV+, it was all a bit lackluster.

Maybe the most interesting announcement, based purely on WTF factor, was the Apple Card, a new credit card in collaboration with Goldman Sachs. From what we know, this hard-left into financial services integrates tightly with Apple Cash (Cook & Co.’s Venmo equivalent), Wallet and, naturally, Apple Pay. Users will allegedly be able to see benefits like cash back deposited daily to their accounts, and apparently there’s no late fees. So definitely ‘Think Different’.

But why? Recalling a favorite buzzword of yesteryear – frictionless money management and payment may be enough to lure some to the Apple ecosystem, and could definitely keep potential defectors aboard the mothership. (I’m ready to ride out iOS at least until Apple Pay works on the subway FWIW.)

As for the TV offering – and Apple’s video game streaming offering, Arcade – hard details are pretty scant. We know to expect a fall arrival, and that Apple’s sinking billions into content. That was clear through appearances by Oprah, JJ Abrams and that guy who less than a month ago belittled streaming video as a whole.

Seriously, how many commas did they have to give Spielberg for the about-face?

The content looks good, but maybe the single biggest question – how much does it cost? – remains a mystery. Same with Arcade, its curated gaming service featuring exclusive free of ads and in-app purchases.

Rounding out the announcements was Apple News+, another nail in the coffin of traditional journalism – but at least we know it costs $9.99/month.

In completely unrelated news, YouTube allegedly axed several premium shows. However, it also rolled out YouTube TV – live TV streaming – to the last remaining U.S. market: Glendive, Montana.

One thing’s certain – it’s come a long way.


Lyft is all grown up now

Ride-hailing/-sharing/-whatevering app/company/service Lyft is now a publicly traded company, but it also had a weird rollercoaster of a week. Drivers went on strike. Uber made a big acquisition showcasing its global strategy and rolled out a Ride Pass to 16 new cities.

Lyft also announced driver incentives, such as banking and debit cards, plus unveiled its own service garages.

Its value grew in early trading, which is either good news for the working class, or the already rich, depending who you ask.


Odds + The End




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