Where were you during The Great Facebook Outage of 2019?
No influencers were harmed in the making of this newsletter … Do Not Read Until Monday.
Where were you during the Great Facebook Outage of 2019? 👀
While some of us were feverishly working on a massive client strategy deck, apparently things in the Facebook Kingdom went completely off the rails, with massive outages reported around the world Wednesday. And, at a pivotal point where CEO Mark Zuckerberg’s pushing for interconnectedness between apps, the outage affected WhatsApp and Instagram as well.
It’s tempting to think Mark’s finally taking a gathering-his-toys-and-stomping-home approach to negative criticism. This week did see his company come under criminal investigation by the Fed and under heightened scrutiny after banning Elizabeth Warren ads suggesting the company be broken up.
Far less dramatically, it turned out to be “a server configuration change that triggered a cascading series of issues. The outage showed empirical evidence of how dependent society is on the suite of services though.
Particularly on the brand side of things, posting, promoting and, most critically, customer service, became problematic during the outage. Reports emerged of smaller advertisers losing thousands, with The Verge’s coverage delivering the delicious quote “no influencers were harmed in the outage.”
It also resulted in this tweet, which, considering my personal inconvenience, more than made up for the temporary disconnect.
We know. Our @facebook and @instagram haven’t been working either. Unfortunately we cannot do anything about this because, you know, they’re based in America and we’re the Police. So please don’t call us to report this. Pretty please.
— Canterbury Police NZ (@NZPCanterbury) March 13, 2019
This was apparently a common phenomenon.
One entity that did not lose out from the outage was Telegram, a “heavily encrypted” messaging service that saw 3 million sign ups within 24 hours of the outage.
Odds + The End:
- It was Pi Day, and this was probably the coolest way to commemorate.
- Spotify + Apple: Beef.
- Spotify + Hulu: BFF.
- Twitter rolled out a new testing app, Twttr, a new business podcast and, uh, its CEO hung out with an anti-vaxxer. Two outta three ain’t bad, I guess.
- Google killed a staggering 2.3 billion ads in 2018, plus pulled ads from 28 million pages and 1.5 million apps.
- On the topic of unfathomable figures, banning adult content cost Tumblr 100 million views in a month.
- Continuing on, this week also marked the end of an era as T-Series finally eclipsed PewDiePie as YouTube’s most-followed account.
- Facebook really wants you to watch streaming TV. And talk about it on Facebook.
- Hot on Spotify’s heels, YouTube Music (as well as Premium) has arrived in India.
- Twitter’s new camera doesn’t flagrantly rip off Snapchat, but YouTube’s does.
- Hit it, Rockapella: Carmen Sandiego is on Google Earth … somewhere.
- Periscope has promised an “increase in enforcement actions” against fake engagement.
- Twitch/Fortnite influencer Tyler “Ninja” Blevins may have pocketed $1 million to promote a new EA game.
- No amount of free cookies could save Google Allo, which went to the Great Archive in the Sky this week.
- Did you find Bandersnatch a mostly satisfying, albeit gimmicky piece of entertainment? Well, get ready for more.
- Live HQ Trivia didn’t work out that well.
- This week in who’s launching a streaming service: NBC News.
- And watch out for Snapchat gaming, allegedly coming soon.
- Move over, throwing cheese at babies cats, we’re now just chugging their mood enhancers.
- March 15, 2019