Does Apple Face (an) ID crisis? And the week’s latest in social & digital
I haven’t prepared a speech, but I would like to thank all those who’ve believed in me, those who Do Not Read Until Monday.
Does Apple Face (an) ID crisis?
While it might be a stretch to say something’s rotten in the Apple orchard (though, wakka wakka wakka, right?), 2019 has revealed somewhat of an identity crisis for the technology, corporate and cultural juggernaut.
This week a number of rumors and announcements showing the company going in different directions. First, Apple may be doubling down on its base (or returning to its roots, depending who you ask) with rumored new hardware additions. Those would include a 31.6” display, its largest since the 30” Cinema Display was discontinued in 2012, and its first display model in 3 years. Also set for reintroduction may be a larger-sized MacBook Pro, approaching the 17” Titanium variety from the late 2000s.
However, it’s also still trying to stay competitive in a few areas its perceived to have fallen behind in. It’s planning to ramp up efforts in making a more useful Siri by – buying the start-up that powered a voice-activated Barbie – and hired a smart home start up executive with a questionable record for an as-yet-undisclosed project. Then, it’s doing … something … with cars.
The company also looks set to launch its long-gestating Netflix competitor, and maybe a gaming service, though analysts do not expect that to move the needle for the company. This gets back to the core cause of the crisis – lowered sales and predictions for its flagship phones. iPhone hasn’t had a blockbuster hit since the 6 and 6 Plus, really, so it needs to shake things up.Injecting itself into health or finance sectors (latest by a rumored credit card) may keep it innovating, but it needs to make a major splash in order to maintain the cultural relevance and market dominance it’s enjoyed since debuting the iPod over a decade ago.
Odds + The End
- This week in Look Who’s Streaming Now: Spectrum.
- Got ‘em: After months of trying, Mark Zuckerberg will finally meet with UK government officials. Well, at least one of ‘em.
- Just, don’t call him a ‘gangster’ again, chaps.
- Zuckerberg this week gave an interview where he said … kind of what you might expect.
- And, speaking of people we’re not entirely convinced are actually human, Elon Musk and PewDiePie have teamed in an unholy alliance of insufferability to help the latter maintain his crown as having the most YouTube followers.
- Lyft may be passing Uber on its way to an IPO. Car humor!
- Pinterest may have already filed its own IPO.
- This week in massive data breaches: ClassPass, gfycat and StreetEasy.
- Fellow kids expected a lit af Fortnite festival but it was … whatever fellow kids say that means the opposite of that.
- Speaking of fellow kids, here’s how advertisers are activating on the platform.
- Twitch streamers took in $87 billion in 2017. (Yes, you read both those numbers right.)
- Between that and an upcoming $30 million Fortnite World Cup, millions of parents are furious over being proven dead wrong you won’t make any money playin them dang videa games.
- Hi we’re Twitter, and we’ve kept every message you’ve ever sent or received on any account you’ve had, whether live or deactivated.
- Also, could you help us fix our platform’s conversation structure? Thanks, bye!
- Shocker: Netflix cancelled its final Marvel shows, Jessica Jones and the Punisher.
- Snapchat snagged a sweet content deal with the NHL.
- Apparently, emoji are baffling the legal system.
- And here’s some autotuned cats, just for the hell of it.
- HOLD THE PRESSES: Instagram Collections to go public? (h/t Aia)
- February 22, 2019