Hello to our new, ad-loving Instagram overlords – Do Not Read Until Monday
The newsletter of the future … kind of. Do Not Read Until Monday.
Hello to our new, ad-loving Instagram overlords
It’s kind of funny that Facebook has had such a bad year that the departure of Instagram’s co-founders a few months back barely cracks the top ten of its catastrophes.
The platform’s still reeling from those losses, and just this week appointed a new head of product, Vishal Shah. Shah worked on Ads, Shopping and IGTV products, which seems like kind of a mixed bag, but indicates where Instagram may be headed. Probably not coincidence the company’s testing ugly, I mean, prominent CTA buttons on posts… It also may soon provide brands with data around what products have been saved by users, potentially for use in ad targeting.
Meanwhile, the app’s trying to maintain its appeal to power users and influencers by rolling out a “Creator” profile type. The move makes sense given the alternative to acquiring enhanced data and features would currently require a business profile, which influencers don’t necessarily fall into.
As for actual fun stuff on the platform, Instagram did release its Year in Review, where it revealed ASMR, Fortnite and BTS as some of the most popular topics. And while #fortnite may have been the highest-growth hashtag, #metoo, #timesup, and #marchforourlives also accumulated hundreds of thousands of uses.
Oh, and you can send voice messages now for some reason.
Odds + The End
- Who’s exposing our private data this week? Google+ (again) and Facebook (again, again).
- On that note, Google CEO Sundar Pichai walked away pretty much unscathed from a Congressional hearing this week, where the lame ducks whiffed by asking less about data breaches and monopolies but more about political bias.
- More people get their news from social media than newspapers.
- By testing features its rival already has, Snapchat has lost its status as innovator vs. Instagram.
- WTF, 400 million people use Facebook Watch?
- Oh, oh, oh – it’s because Facebook’s counting people who watched it for 1 minute. But actually, 75 million users with a 20 minute average is still pretty surprising.
- It also may be angling to bring premium channels to the feature.
- Could Portal be the ultimate destination for these shows? Facebook’s hardware venture did just get some software additions.
- Postmates built an offensively cute robot to take away delivery jobs.
- Amazon’s leveraging user location with new Alexa features.
- Don’t ask Twitter’s Jack Dorsey about his vacation.
- If Twitter’s a “war zone”, Elon Musk must be a general at least.
- Cuz he’s definitely not commander-in-chief material.
- Google Lens – its AR-y visual search function – is coming to iOS.
- Formerly proud alleged human Gavin McInnes got booted from YouTube.
- Data requests from governments are on the rise at Twitter.
- Australia may be looking to regulate Google and Facebook in the country.
- #TBT: Facebook may be giving search ads another try.
- Uber will reportedly go with Morgan Stanley for its IPO, while some other notable start-ups are looking to avoid the traditional route.
- Meanwhile, Lyft’s out here using its powers for good, helping people escape food deserts.
- Romantic comedies ruled Netflix this year, according to its 2018 wrap-up.
- YouTube’s year-end review is now its most disliked video, due to controversy over excluding some of its biggest names.
- And it had to beat some hot garbage to get there.
- Oh, Alexa – you have gone too far this time.
- December 14, 2018