Snapchat Almost Has a Moment and Facebook … 🤦‍♂️

Not time for stuffing yourself and fighting with your political meme-sharing relatives yet – Do Not Read Until Monday.

 

Snapchat Almost Had A Moment, There

At the beginning of the week, it looked like Snapchat might dominate the news cycle with some moves made at the perpetually beleaguered company. Like, did you know that Snapchat’s, like, a super big deal in Norway? It’s true! Two-thirds of Norwegians have signed up! Well, now, Snap’s hoping to get those 3 million Norwegians watching shows created specifically for the market.

[SLOW HEAVY METAL MUSIC PLAYING]

Also, revealing a steallllllth long game, Snapchat also launched CUSTOM BITMOJI MERCH. Buy stuff with YOUR face on it doing ALL THE FUN THINGS. You know, except it’s not really you and you’re not doing those things, haha, but fr omg. Want a picture of you and your pal as avocados on a Premium Tri-blend T-Shirt for some baffling reason? You’re in luck!

The company’s head of content stepped down as well, but come on – Bitmoji SHOWER CURTAINS, you guys*.

The other Bitmoji-centric feature debuted is Stories featuring those 2-dimensional rascals and friends place in cartoon/comic style situations. Share ‘em!

Then, buried under all this, Snapchat’s also rolling out Friendship profiles, which will include media and messages you’ve shared.

 

…But Naturally, Facebook Overshadowed It

First it looked like Facebook’s big news of the week might be its uncharacteristic outage, its continued rejection of summons by foreign governments, or its publication of fresh Russian troll content.

But, oh, no.

The New York Times dropped a bombshell about Facebook’s put-on reactions to several of its wide array of crises, including that it knew about Russian election meddling ahead of the 2016 U.S. vote. Another major sticking point: Facebook actually countered its negative perception by a lobbying push, and a PR campaign finger-pointing at Apple, Google, and – George Soros?

Facebook responded to the scathing report by addressing its assertions in a conference call with reporters and Mark Zuckerberg’s Facebook Note, probably the first time that feature’s been used since … when was the last crisis again?

The call had been on the books for a while as the release of Facebook’s biannual transparency report, so that’s a happy coincidence. In that report, the company revealed it took down a staggering 1.5 billion fake accounts from April to September. It also stated it’s more readily able to take down sexual content, violence, spam and terror-related content than bullying and hate speech, where it has lower rates of finding such content before user reports.

Zuckerberg’s personal response also delved into how the company would now be focusing on ‘borderline’ content. This means, in short, that content containing misinformation or potentially offensive content – which might by default receive high engagement – will no longer be rewarded for it in the News Feed algorithm.

Other news swept aside in light of this includes Facebook enabling users to raise $1 billion for charity and Zuck doing Kanyeoke.

 

Odds + The End

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