Week 1 of New Instagram; And Other Fake News – Do Not Read Until Monday

Enjoying your weekend is everyone’s responsibility. Do Not Read Until Monday.

 

OK, I guess we have to talk about Instagram again

OK, so I mayyyy have implied Instagram was doomed last week, but I didn’t think we’d start to see signs within days.

With most of the swirling rumors suggesting outgoing leaders resented Facebook’s encroachment on the app, it’s no shocker Facebook company man Adam Mosseri has been announced as its new leader. Mosseri’s been with Facebook about 10 years and was announced as “Head of Instagram” – not CEO – two signs of a tightening integration of the two.

He has served on the executive team at Instagram as head of product since May 2018, but before that played a major role on Facebook’s News Feed team. And if he had any hand in making Facebook stories take up half the frickin screen when you open the app, we are all horrendously screwed.

But hey, maybe they will take an ‘if it ain’t broke don’t f—‘ …

Hahaha, yeah right.

The company-come-subsidiary took its first week under new leadership to announce two new lifts from Snapchat, riffing on the beleaguered social network’s Snap Codes & Snap Maps. First, the app will now have nametags that allow a quick alternative for searching for a person’s profile by scanning. I mean, it’s more suprising they haven’t put that in already, so maybe it was a professional courtesy from co-founders Systrom and Krieger to not rip off everything from Snapchat.

The other swipe is slightly more nefarious, or at least could be. Since Instagram is more popular amongst certain types of people, a test is running to collect users’ location information. This could potentially be mined, along with Messenger data, to provide to Facebook for a very familiar looking map for the parent company’s Find Your Friends feature, which somehow both directly steals from and out-creeps the Snapchat original.

Also, the app had a major outage this week. Welcome aboard, Adam!

 

Don’t call it a comeback:

Tired of hearing about fake news, misinformation and election meddling? Me too, but too damn bad: strap in for the latest installment.

Despite a lot of attesting to and some good PR, it turns out Twitter has hardly made a dent in removing fake accounts. In fact, a study released this week found around 80% of accounts identified in 2016 remain on the platform. What’s more, they’re tweeting about a million times a day.

It’s a good thing we’re not rapidly approaching another major election or in the middle of a protracted struggle over a Supreme Court seat that could change the face of the judicial branch of the federal government for a generation or anything.

To its credit, Twitter did this week announce it would expand on what it uses to identify fake accounts, in a bid to better tidy up the platform.

Facebook actually got off light in this news cycle, and even patented a feature that would present users with alternate view points on news stories.

 

 

Odds + The End

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