Facebook’s influencer play & YouTube enters music streaming – Do Not Read Until Monday

Go argue with your friends and family whether it’s Yanny or Laurel and Do Not Read Until Monday.

Facebook cozies up with influencers in new ploy for ad dollars

The week ended with a very interesting discovery on Facebook – it’s currently testing an interface for advertisers to connect with influencers. The tool, should it make it to market in a similar form as discovered, would allow matching via audience demographics. It would also be a pretty clever way to continue to build revenue for a company that has promised fewer ads in its news feed, and risks suffering a hit following its elimination of partner data for ad targeting.

Then there’s the whole rebuilding-trust issue Facebook’s still working through – Zuckerberg will meet with UK and EU governmental bodies soon – and if you can’t trust influencers, who can you trust?

Facebook has also taken out advertisements – OOH even! – to improve its rep, and provided a helpful guide to online conduct for teens, which should work out great because we all know how teens love being told what to do.

In its Community Standards Enforcement report, it noted 583 million bogus accounts in Q1 2018.

Perspective

As far as feature improvements go, Facebook Stories, which about 150 million people use (I’m assuming accidentally), will soon allow for better saving and archiving. It’s also readying ads for the format. Over on Instagram, you can also now share posts via Stories. Whether it will increase or decrease the number of “NEW POST LIVE 👀👀👀” stories generated remains to be seen.

 

Could YouTube’s video prowess actually give it a foothold in the music market?

YouTube this week announced a new streaming music service, hoping to help Google succeed in one area where it’s far from a contender. (Did you even know Google had a Spotify competitor?)

I was ready to make considerable lampoons and japes at Google’s expense regarding this, but could Google be a dark horse here? It has subscription video and music offerings, leaning on what’s still the most formidable video platform out there (YouTube), which even has a hit with Cobra Kai.

Package deals, such as the Hulu and Spotify bundle, seem to suggest a desire for cost savings for consumers as a potential lure and differentiator. Google, being the largest ad platform, could conceivably use its considerable revenue to essentially underwrite a dirt-cheap combination offer, especially to Android buyers, which could give it a better footing in the market.

Oh dear, I think I had my #ThursdayThoughts on Friday. Oops.

 

Odds + The End:

Previous

Assistant, Maps and Mail all get Makeovers at Google I/O

Next

EU Parliament Grills Up a Nothingburger, and more in this week’s newsletter