Facebook’s influencer play & YouTube enters music streaming – Do Not Read Until Monday
Go argue with your friends and family whether it’s Yanny or Laurel and Do Not Read Until Monday.
Facebook cozies up with influencers in new ploy for ad dollars
The week ended with a very interesting discovery on Facebook – it’s currently testing an interface for advertisers to connect with influencers. The tool, should it make it to market in a similar form as discovered, would allow matching via audience demographics. It would also be a pretty clever way to continue to build revenue for a company that has promised fewer ads in its news feed, and risks suffering a hit following its elimination of partner data for ad targeting.
Facebook has also taken out advertisements – OOH even! – to improve its rep, and provided a helpful guide to online conduct for teens, which should work out great because we all know how teens love being told what to do.
In its Community Standards Enforcement report, it noted 583 million bogus accounts in Q1 2018.
As far as feature improvements go, Facebook Stories, which about 150 million people use (I’m assuming accidentally), will soon allow for better saving and archiving. It’s also readying ads for the format. Over on Instagram, you can also now share posts via Stories. Whether it will increase or decrease the number of “NEW POST LIVE 👀👀👀” stories generated remains to be seen.
Could YouTube’s video prowess actually give it a foothold in the music market?
YouTube this week announced a new streaming music service, hoping to help Google succeed in one area where it’s far from a contender. (Did you even know Google had a Spotify competitor?)
I was ready to make considerable lampoons and japes at Google’s expense regarding this, but could Google be a dark horse here? It has subscription video and music offerings, leaning on what’s still the most formidable video platform out there (YouTube), which even has a hit with Cobra Kai.
Package deals, such as the Hulu and Spotify bundle, seem to suggest a desire for cost savings for consumers as a potential lure and differentiator. Google, being the largest ad platform, could conceivably use its considerable revenue to essentially underwrite a dirt-cheap combination offer, especially to Android buyers, which could give it a better footing in the market.
Oh dear, I think I had my #ThursdayThoughts on Friday. Oops.
Odds + The End:
- Twitter dealt a blow this week to garbage people with too much time on their hands, announcing it would hide content from accounts suspected to be trolls/bots.
- Unskippable Snapchat ads are here! (They’re just not in between friends’ Stories.)
- Who knows, maybe it’s finding its groove too, as it’s AR ads seem to be a success.
- Apple has 50 autonomous cars on the road. It’s definitely up to something.
- Speaking of up to something, Google may be working on a standalone AR headset. Like Apple.
- (Also, do we really have to call them headset? Certainly, if it’s AR the user would still need to see the real world enough to not fall in a pit or something, thus the term glasses should suffice. Unless it’s some sort of helmet I guess, which … good luck getting that flying off shelves.)
- Chrome’s blocking its auto-blocking feature already.
- Uber will no longer try to silence assault/harassment victims.
- Riders can also provide feedback during their rides.
- The White House decided there no longer needs to be a cybersecurity coordinator on the National Security Council.
- It also decided to share its opinions on the whole Yanny/Laurel thing.
- One can only hope for its 360 gif content, which is now a thing.
- Samsung likely has a better version of its personal assistant, Bixby, planned, reminding us all it has a personal assistant, and it’s called Bixby.
- And, elsewhere in voice assistant land, Alexa has some new voices.
- May 18, 2018