Do Not Read Until Monday: Spectacles 2.0 and a Profitable Twitter
Hey! Go see Infinity War and Do Not Read Until Monday. Seriously, it’s good!
Snap laughs in face of profitability, launches Spectacles 2.0
Plus announces new AR and ad features
After a spectacular failure with V1, Snap’s rolling the dice again with a second edition of Spectacles. The augmented reality eyewear released to much fanfare, but ultimately undersold, leaving Snap with warehouses full of hundreds of thousands of the glasses.
The company appears to have learned quite a bit about what people didn’t like about the first edition, maybe even enough to convince people to buy them. The V2 glasses can withstand water, take photos and video, sync faster, and incorporate a number of cosmetic improvements as well. I mean, they still look kinda corny to me, but at least there’s some new colors and lenses.
On the subject of Snap news that won’t likely lead to an avoidable financial disaster, however, the firm also launched Snappables this week, a feature that incorporates facial movements to control mini-games in the app. And if that sounds ridiculous, just scope out the teaser video for the feature. At the very least, it should make for some interesting people-watching while commuting.
Snap also made a couple ponderous plays in regards to its user experience this week as well. On one hand, it may be dialing back its coolly received redesign when it comes to friends’ Stories. On the other, it may be integrating unskippable ads.
Twitter is … making money now?
It feels weird even thinking that, let alone typing it. But it’s true: Twitter posted a second consecutive quarter of profitability for Q1. For those keeping score at home, it also happens to be its second profitable quarter ever. Like, forever ever.
Advertisers will be happy to note that advertising costs per engagement dropped 28 percent year over year. Quarterly revenue actually dropped from the previous quarter, but c’mon it was the holidays, and it still beat Wall Street expectations by about $60 million.
The platform also announced an increase of 6 million monthly active users (beating a 2 million projection), and a 10 percent growth in daily active users year over year – and all this before Kanye’s unhinged ass returned.
Odds + The End
- Spotify’s revamping its free offering, likely in hopes to lure paying users.
- Elsewhere in the music world, a collaborative rap creation and networking app called Rapchat (not to be confused with Snapchat or … Rapcat) raised about $1.6 million to fund growth.
- Meanwhile, Bandsintown will team with Apple music for streaming in its concert listings.
- Following an ad-friendly redesign (imo), Reddit’s expanding its brand partnerships team to bring more brands in front of its usually ad-wary user base.
- Google swapped to a watergun emoji, leaving only Microsoft with an actual handg—
- OK, Microsoft’s changing too.
- Amazon’s evolving Fire TV – into a cube!
- And, speaking of evolving, it may also be working on home-help robots.
- Obligatory bitcoin mention.
- Thought you’d make it a week without hearing about Facebook and privacy? Ha! It’s announced new leads for U.S. policy and a chief privacy officer, and it’s looking likely Zuck will now appear in front of EU parliament for a whole new grilling. The UK would like to have a word with him as well.
- April 30, 2018