Vero, #DeleteVero and more in Do Not Read Until Monday

Maybe set a rock on this so it doesn’t blow away, but Do Not Read Until Monday!

 

Vero takes aim at Instagram, Facebook

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We don’t need another Vero

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I don’t know how to pronounce ‘Vero’

The excitement of a Facebook-killer is undeniable. Suddenly, an app like Ello, Peach or – in this case – Vero, seems to come out of nowhere and capture the imagination of a Facebook-fed-up populace.

The app, which has actually been around a few years, caught fire in the past week or two, seemingly first amongst the artistically minded, wishing to break free of Instagram’s and Facebook’s algorithmic chains. And you know, get more exposure, opportunities and money.

Well, due to a groundswell of attention, the app became damn near unworkable. Say what you will, but Instagram doesn’t make me try 5 times before uploading a funny dog picture.

In theory, though, the app allows for sharing images, what you’re listening to or watching … you know, Facebooky kind of stuff. It’s also hyperfocused on privacy, categorizing connections at four tiers – close friend, friend, acquaintance, follower – and allowing you what to share with whom.

The functionality issues actually encapsulate the core challenge Vero, or any like-minded app, faces. Instagram had uploads issues in its early days, but that was years ago. Apps like Vero are almost doomed to fail, as they are taking on technology that has been refined for over 5 years in case of Instagram, or nearly 12 for Facebook.

That may not matter much in the long run anyway, as increased scrutiny revealed some controversy around one of the principal stakeholders in the app, resulting in the #DeleteVero movement. And, while I’d like to believe this might just be a Facebook-funded smear campaign, CEO Ayman Hariri did indeed work for a Saudi construction company whose employees rioted after not being paid and facing harsh conditions. However, he said he was long gone by the time the company deteriorated.

 

Spotify goes for IPO in most social way possible

Spotify announced it would be charting a course for the open market soon, and in a fairly unique way. Basically, instead of letting an underwriter handle the proceedings, it will be offering stock directly to the public. It also means there will be no expected initial stock price to base estimates on. The company admitted, more or less, that this is a risky maneuver, and one that could result in wild fluctuations in price at the outset.

Crazy? Maybe. But maybe just so crazy it’ll work.

 

Odds + The End

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