Chrome bites the hand that feeds it, plus more in Do Not Read Until Monday
Enjoy a weekend being unpresidential and catch up next Tuesday with Do Not Read Until Monday!
Heads up: Chrome’s native ad blocker launched
Chrome’s long-discussed native ad blocking technology – which blocks all advertising for a site if it violates even one rule – went into effect this week. The feature builds on guidelines from the Coalition for Better Advertising, and offending ad types include autoplay audio content, intrusive interstitials and more.
As noted, this should effect a very small number of sites, but will be worth remembering when media planning.
Marked for life: Another frustrating week for Facebook
Sure, it dominates digital advertising, has like a quarter of the world on its platform and even gets to buy cool toys like Oculus and Instagram without batting an eye. But it’s increasingly tough to be Facebook.
It’s advertising revenues may take a billion-dollar hit due to its questionable content, and it’s still struggling with attracting younger users, according to figures released this week. In what was likely a suggested solve for the latter problem, its Messenger Kids app launched this week. Shortly after, it was revealed Facebook funded the experts who gave the app a like, and avoided addressing dissenting critics.
Facebook does continue to address most issues lodged against it, though, evidenced this week as it came up with two solutions for boosting publisher content: A paywall subscription integration and a news section on its video platform, Watch.
This Week in Snapchat vs. The World: UX Issues
After a stunning comeback last week, Snapchat continued to make progress in improving its platform. To stop the bleed of its influencers and celebrity champions to Instagram, it released new data insights to influencers.
Who ripped them off? Google, which now features “AMP stories”, strongly reminiscent of Snapchat’s Discover content. However, there’s no bad blood – and there’s argument this could actually help Snapchat.
The Verdict: A million users is a lot, so it’ll have to be a draw this time.
Odds + The End
- Well, now I Thiel bad: Peter’s reportedly eyeing a Silicon Valley exit.
- Like Uber before it, Lyft appears to be pivoting to bikes.
- Roses are red / violets Are blue // Messenger lets the emojis do the talking / so you don’t have to.
- Bad news for Samsung’s AI assistant, Bixby: Its key proponent’s jumping ship for Google.
- Also bad news for Samsung: This is probably the first anyone’s thought about Bixby in months.
- SoundCloud’s looking to make it rain for artists.
- Amazon has been offering cheap phones in exchange for ads space, but realized that’s kind of diabolical and isrefunding the ‘opt-out’ fee to users.
- Want to rearrange the pins on your Pinterest boards? Well, you’re in luck because that’s finally a f^*^&ng thing.
- Vimeo could low-key win the live-streaming game by feeding other platforms simultaneously.
- Google might bring it’s fast-loading, dynamic AMP technology to Gmail.
- It also might bring its smart-response email feature to other chat apps.
- Facebook wants you to share lists for some reason now.
- Making high-schoolers influential content farms – what’s the worst that could happen?
- February 16, 2018