AR Wars: A New Hope for Snapchat – Do Not Read Until … 2018
Well, maybe try to squeeze it in some time before then.
AR Wars: A New Hope For Snapchat?
Augmented Reality has been the talk of tech town for a while, but as Miami-Dade Detective Marcus Burnett might say:
That’s because two major platforms – first Facebook and Snapchat shortly after – opened up their respective AR platforms to all comers. Facebook has a long way to go to get users engaging with its AR filters – or its derivative Stories feature in general. Snapchat, however, stands to benefit from intrepid developers and advertisers trying to create the next Dancing Hot Dog.
While these two rivals sparred, Apple also made a move in this space: Acquiring Shazam. Unbeknownst to – well, maybe everyone – Shazam has some pretty solid visual AR features, in addition to the audio technology that could help Apple with Siri, HomePod, and more. In related news, Apple also sunk $390 million into refining Face ID, and its ARKit also helped Niantic refine its flagship Pokemon Go app.
Instagram Gives Users Gifts That Keep Giving
Facebook’s photo sharing app –slash- Snapchat-killer Instagram gave its users a few presents recently, and ones that could stand to benefit brands as well. First, as was suggested previously, Instagram has now integrated the ability to follow hashtags as you would do an account. Next, ‘recommended’ posts will now show in users’ feeds, meaning more content not selected directly by the user in the feed.
This represents a big opportunity for content creators. Rather than rely solely on having their content reach followers (and maybe curious users in Discover), performance content can now extend beyond to a users’ curated feed, possibly resulting in more engagement and follows.
Odds + The End
- Liam Neeson has a very particular set of … directions.
- Chrome will start killing annoying ads – pop-ups, pre-stitials, etc. – beginning in February. RIP.
- Twitter’s stock took flight … following a renewed crackdown on hateful content and trolling.
- It also introduced Threads, which makes quick work of tweetstorming.
- In a Hail Mary, NBC will debut mobile streaming of NFL games in 2018.
- Share this blog if you agree Facebook cracking down on “Engagement Bait” posts is a good move.
- This guy somehow began rolling back Net Neutrality.
- Seriously, watch that video. That’s the hubris of someone who knew he had the votes.
- Shocker: Facebook will begin prioritizing its “TV” videos in News Feed and begin testing pre-roll ads.
- Also, its new photo-recognition feature rides the line between helpful and creepy in typical fashion.
- Target acquired Shipt as retailers chase their respective answers for last-mile logistics.
- Facebook killed that tiny stalker feed in its right-hand column on desktop. RIP.
- Everyone rallied around a bullied kid (aw) then things got a little Milkshake-Ducky (yeesh).
- We’re hoping the same doesn’t happen at HQ … HQ. Not you, Scott! <3
- December 21, 2017