Apple sees AR 20/20 in 2020, plus more in Do Not Read Until Monday

If you miss the office, just open a window to let the cold air in, and Do Not Read Until Monday.

Apple’s long-game: Seeing Augmented Reality in 20/20 in 2020 

A brief bit on Apple: a few revelations this week seem to point at its long-game, and how promising the end result may be. First, the iPhone X crushed it (making me kind of wish I’d waited to upgrade beyond 8 but hey #noregerts), proving that any reservations about facial scanning can be overcome. And now iPad could get that tech too.

Rumors also swirled it would release an AR “headset” in 2020. Then, a smaller announcement that it’d picked up a company that produces low-light camera sensors, which was tied to photo enhancements. In the context of an AR wearable though, it could be used to better identify objects – and individuals – plus use its technology to create lighter devices. So Apple’s wearable is very likely on the way, and it will probably be pretty awesome.

If it’s called “iGlasses” though, I’m out.

 

This Week in Snapchat vs. The World: Drawn & (Third) Quartered

Snapchat suffered heavy losses and scrutiny, as well as sharp derision, following its sub-par financial postings for the first and second quarters of 2017. And, well …it did in the third quarter as well.

Snap had been creating a number of user- and advertiser-friendly features, but couldn’t overcome the catastrophic performance of Spectacles and its flagging user numbers. CEO Evan Spiegel said the company’s in for an agonizing reappraisal of the app’s UX, and Chinese firm Tencent might be able to provide a guiding hand (not to mention foot the bill).

The new Snapchat could be available as soon as December, but Snapchat’s closer alignment with Tencent might be the biggest news of the season. Tencent’s WeChat boasts around a billion users, and dominates China’s mobile app market in time spent. Its influence could help Snap in the U.S., certainly, but also to crack untapped international markets, including China, which no other Western social platform has been able to do. 

Who ripped them off? Dating app Coffee Meets Bagel.

The Verdict: The long game looks good, but this is a weekly column, guy, so you’re taking the L.

 

When will Twitter learn? It’s not the length, it’s what you do with it

Speaking of bumpy weeks, Twitter was all over the place. It expanded 280-character tweets to more users, sure, but some merry pranksters figured out a way to trick the platform into allowing a 35,000-character tweet. Showing its typically measured response, Twitter deleted the tweet and banned both users.

While it was bumping off users for bending platform rules, it had less issue encouraging known hatemongers to use its platform. In this case, it verified the anthropomorphic excrement who organized the Charlottesville rally and subsequently insulted the woman killed as a result. After user pressure, Twitter, again characteristically measured, shut down verification (for now).

In better developments, its “subscription service” – basically, you pay $99/month and more people see your tweets – has launched in a public beta. It also expanded display names to 50 characters, in case you’re not into the whole brevity thing.

 

NOM NOM NOM: Whose lunch did Facebook eat this week?

Craigslist. You can now find apartment listings in Marketplace.

Yelp. Facebook rebranded its events app to include activity and place recommendations.

Venmo/Paypal. Messenger expanded its payments feature to include British Pounds and Euro.

Zendesk. Messenger can also now unite live support chat on web pages with Facebook’s inbox.

Snapchat. Well, of course. Now Instagram Stories can feature any uploaded image or video, countering Snapchat’s Memories feature.

After that, Facebook must feel more stuffed than an MRY employee on Thursday afternoon – amiright, folks?

*crickets*

 

Odds + The End

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