Facebook’s Temporary Profile Status And Twitter’s Video Website Cards: Do Not Read Until Monday
Go ahead, pat yourselves on the back for those well-executed Hallowmeme costumes, kick your feet up, and definitely Do Not Read Until Monday.
Twitter Did Something Cool This Week, You Guys!
We’ve been known to lob a complaint or two at Twitter for their seemingly ill-advised new products and features, but none gets our goat so much as their (lagging) ad offering. We’re here this week to tell you that . . . well, we’re supper excited about this new ad unit they are rolling out!
Enter: Video Website Cards. The new ad format begins as your standard Promoted Tweet with an embedded auto-play video in the feed. But, when a user clicks they are redirected to a landing page within Twitter’s browser that puts the full video right at the top of the page, all while the website loads below. Okay, we’ll stop now and just show you:
So, what makes this so dope? Well, you can now use a single Promoted Tweet to do more than just try and get someone to look at it before scrolling on. Rather, we can now deliver against multiple objectives and drive both video views and website traffic. In a practical sense, this means we could use a Tweet, let’s use the soon-to-launch show everyone around here is super pumped about, Future Man, as a timely example. An entertainment company could get people psyched about an upcoming show by teasing the trailer while also giving them an opportunity to click through to the site where they can convert/signup, all while providing a smooth experience and not forcing users to click away from the content they opted in to see.
— Future Man (@futuremanonhulu) October 5, 2017
Nice one, Twitter. Thank you for your efforts.
Speaking of Those SVOD’s, Nielsen Will Now Be Rating Them.
In a massive shift in the industry, Nielsen ratings are forging into the streaming space with an expansion to include Netflix (for now), Hulu and Amazon (sometime in 2018). The net benefit is taking digital another huge step towards comparable measurement with traditional platforms, such as TV. In a world in which major marketers question the effectiveness of digital, this should be a seen as a win for the industry, not just the world of TV ratings.
How About a Quick Hit on Amazon?
Alexa is going to allow users to use it as a phone, without your smartphone. But . . . isn’t that a, uh . . . home phone?
(shout out to Mark Robson)
In a Surprise Move, We’re Skipping ‘This Week In Snapchat vs. The World’ This Week, in Favor of . . .
Yeah, why not?! In a pair of interesting announcements this week (interesting for polar opposite reasons), Facebook has us intrigued.
First, the bad. Facebook apparently won’t let the status update die. Yup, Facebook began testing of a ‘new’ temporary profile status feature that allows users to post short, ephemeral, text-based updates (101 character max). The, achem, new(?) status offering is sure to remind you of the early days of Facebook where status updates from friends were essentially all you saw. The change, well, they are restricted in length, can be ephemeral by disappearing, or can be kept permanently. Okay.
Now, the good. Facebook acquired tbh, the anonymous compliment app the kids just love. What makes this so interesting? In the announcement, Facebook said they would do something they haven’t been known to do too often, allow it to operate ‘somewhat independently’ with its own brand. tbh racked up ‘5 million downloads and 2.5 million daily active users’ in the nine weeks leading up to the announcement, which is nothing short of impressive, especially amongst this audience. The app lets its’ users anonymously respond to ‘kind-hearted multiple-choice questions about friends who then receive the poll results as compliments’.
We’ll happily take that positive nugget into the weekend, and let you enjoy it when you get back on Monday.
- October 20, 2017