Do Not Read Until Monday – July 5

A perfect newsletter for nursing your sunburn/hangover/firework-related-injury to: Do Not Read Until Wednesday.

 

This Week In Snapchat Vs. The World: Vive Le Snap!

Since suffering a significant drop in market confidence, Snap’s been in a rebuilding phase, and this week sees it coming out on top. A great move for improving user experience, Snapchat finally, finally, finally supports in-app geofilter creation. Finally. Previously, users had to visit snapchat.com on a desktop browser and navigate an adversarial UX to give Snap ad dollars.

Even more fun than that? Underwater Spectacles. That’s right, Snap and Royal Caribbean built prototype waterproof Specs for deep dives that could hit the market this fall. Just, uh… in time for diving season.

Across the sea, meanwhile, Snapchat was inking deals with four more French publishers to feature in Discover. Pas mal, Snapchat.

Who ripped them off: Messenger, but what’s new?

The Verdict: Despite some residual misgivings over Snap Maps’ creep-factor, some of which can be forgiven as it produced this tweet, Snap kicked some ass this week for an uncontested W.

 

European lawsuits, social network responsibility, AI and you

European regulations on digital properties can be more stiff than Uncle Sam’s, and that was made apparent this week as the EU slapped Google with a $2.7 billion (yes, beeellion) fine over ‘distorting the market’. The European Commission alleged Google Shopping is anti-competition and could levy a fine of 5% of Alphabet’s average daily worldwide earnings. (That’s $14 million.) Dang, they didn’t even give Google credit for stopping data harvesting in Gmail users’ inboxes.

Germany, meanwhile, announced fines up to $57 million for social networks failing to remove obvious hate speech within 24 hours and questionable content within seven days. Perhaps presciently, Facebook, Microsoft, Twitter and YouTube announced joint action on terrorism through information sharing just days earlier.

The long-term solution for keeping objectionable content off social networks though? Yep, it’s AI. For example, Instagram just deployed some machine-learning fueled filters for spam and offensive comments. (Hopefully this doesn’t effect how many Randos tell me how 🔥🔥🔥 my ‘content’ is.)

Twitter, on the other hand, is keeping it old school for now, letting users flag content.

Social networks have some responsibility to clean this up for the common good, but it will also be important for revenue. Brands will not want to advertise where hate speech or spam appears, and should hold these platforms accountable, as they’ve done previously, when it does happen.

 

Live streaming Comic-Con and Wimbledon: Game, Set, Match, Twitter

Twitter news generally falls into two categories: Staff departures and ambitious announcements that don’t pan out. But this week saw a couple announcements that reinforce a capability Twitter’s low-key been a power player in: Live streaming video. It had some success with the NFL, then lost the streaming rights (but will air some content). Then it signed up Bloomberg and co-broadcast the Comey hearing. Now, it’s going where no nerd has lots and lots of nerds have gone before: Comic-Con. Then, it took aim at the whoever-the-hell-watches-tennis demographic, and got the streaming rights to Wimbledon.

Wow – go Twitter!

 

AI-AI-AI: The latest in tech taking over our lives

Providing you a quick compendium of the top news in AR, VR, AI, ETC, until we create a bot to do it.

 

 

Oh hey, Facebook has 2 billion users. They also want to target your family.

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Do Not Read Until Monday – June 26

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