Do Not Read Until Monday – June 5
Summer Fridays mean even more time to relax and unwind – but once Monday comes, catch up on what you need to know heading into your work week below.
Mary Meeker tells us what we should be talking about for the rest of the year
Mary Meeker dropped her annual Internet Trends report May 31, proving that some 300+ page decks are actually justified. Of its observations, here’s a few that stand out:
- Mobile advertising is underutilized (there’s room for ~$16B worth more ads)
- Mobile ad-blocking is pervasive in developing markets, while desktop ad-blocking has more penetration in developed economies
- Image recognition will be the next big development in ad targeting
- Voice search must be accounted for as a discovery channel
- People created ~14 zettabytes of data last year. Not even 100% what that means, but it sounds impressive
- Streaming apps made music industry revenue grow for the first time in a decade
- YouTube’s top position in online video consumption may be in jeopardy
Oh yeah, also cable is dead, Google and Facebook are taking everyone’s money and everyone has a smartphone now, so sales growth there is nearly kaput. Check out the full report if you got a couple hours to kill, or TechCrunch’s handy CliffsNotes version.
This week in Snapchat vs. The World (literally this time)
Last week, we learned from Digiday that Snap has been offering cut rates on its ads in order to lure in more cash. Naturally, this week, the publication followed up with reports that the influx has made Snap Ads …kinda suck. (Unless visiting LowerMyBills.com is somehow a 🔑.)
But while Snap’s selling out to lower-tier advertisers, it’s gaining high-quality content like MTV Cribs (let’s hope they revisit Redman) – and expanding its footprint for Spectacles. Yep, Snapbots have landed in Europe, visiting famous sites like the London Eye and the Eiffel Tower … so kinda like if they rebooted European Vacation starring the Minions. Except the Minions don’t move, they just barf AR glasses if you feed them money. K
Uh, anyway, the verdict: For expanding Spectacles, Snapchat wins this week.
Facebook wants you to watch, discuss TV with friends on Facebook
Facebook continues to chase long-form video content, this time inking deals with BuzzFeed, Vox Media and more to beef up its planned streaming video service. The move would not only pit it against rivals like YouTube, Snapchat and Twitter, but also takes a dig at television networks. Facebook will have longer, owned programs and shorter licensed content, each accompanied by ads, sources told Reuters.
Separately, Facebook officially announced a Live Chat With Friends, which allows people to chat exclusively with friends while watching Live videos. It’s not hard to draw the line here: Facebook’s going to want to give groups of friends the option discussing its new streaming content in gated communities as well as publicly. This follows with the f8 demonstration of Spaces, where friends could watch videos together in virtual rooms.
- June 2, 2017