Month: April 2016

Facebook’s Messenger moves show need to shift service to social

Facebook has made some interesting moves with Messenger in recent months, ones that further show its intention to build it into an essential tool for businesses. By doing so, it’s ushering in a new era of social-led customer service. Shortly after announcing a new milestone in Messenger’s monthly active users – a none-too-shabby 900 million, […]

Continue Reading >

Major Facebook announcements show shift to VR, consumer electronics

With virtual reality as the theme on everyone’s mind and in development over the past year, it’s no surprise that at Facebook’s annual F8 Conference for developers, creating an immersive experience and having Facebook at the center of it all, was the highlight of its conversation. “Virtual Reality is the most social platform because you […]

Continue Reading >

Users get up to speed with 60-second video on Instagram

Instagram launched video in the Summer of 2013, seemingly in reaction to Twitter-backed upstart Vine, which used 6-second videos as content in its social app. Though some marketers seemed to struggle in activating that channel, MRY saw success with Visa’s #GoInSix campaign and a subsequent Winter Olympics activation. However, nearly three years later, Instagram will […]

Continue Reading >

Instagram algorithm marks an end of innocence

Instagram is nearly all grown up. With its announcement March 16 it would be deploying an algorithm to sort content feeds on the platform, it took a big step toward full maturation. And, despite user outcry, it’s not one it’s likely to avoid – or one astute observers did not anticipate. Rather, it’s using strategies […]

Continue Reading >