Wearables and Tech at SXSW
The technology within cameras has improved dramatically in the last 3-5 years. Today, photographers are able to capture content that wasn’t event imaginable a few years ago. With the innovation of the camera and the advancements in technology and mobile applications, marketers and brands are now able to improve how they tell stories through photographs.
Hans Peter Brondmo held a seminar about these innovations. One example that Brondmo mentioned was his mountain trek. He began it wearing a Suntoo Watch to capture how many steps he took on the way to his famous photo at the top of the mountain. At the end of the trek, he used their app Suunto Movie to create a 3D mapped video of his adventure using the photos he took along the trail.
He could then then digitally add to his experience by capturing moments leading up the trail using Narrative Clip, which takes photos automatically along the way.
These are just a few of many new, available apps and wearables that help capture little details that add up to the bigger picture. Pun intended.
- March 20, 2015