Month: February 2015

Brand Wins & Fails with #TheDress #BlackAndBlue #WhiteAndGold

It’s 2015, which means social media managers and brand marketers are sitting on Twitter feverishly monitoring trending topics for a chance to inset their brand ASAP. I still can’t even believe this happened on the Internet, but here you go. Here’s the brand version. Who do you think did it well? Who didn’t? Decide for yourself.

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AMAZON PRIME NOW, AD BLOCKERS, TASTEMADE VIDEO, AND MORE IN THE WEEKLY KNOWLEDGE SHARE

Each week, MRY’s Analytics & Media department meets to discuss five topics across various parts of digital marketing – platforms, vendors, philosophy, agency news and the very fluid “Wildcard” category. Now, we’re bringing it to you. Follow along as we recap five of the week’s top tech stories… with just a touch of color commentary.

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Twitter + Google: What a rekindled romance means for marketers

Google and Twitter have rekindled a relationship after a few years apart. But why – and what’s changed? True love can be difficult to find, humanity has learned over the ages, but in the digital age, making it last can prove even more difficult. However, Twitter and Google – who both swiped left on a data sharing agreement in 2011 – seem to have rekindled their romance. The question is: Why?

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