Update your Amazon Wish List on Twitter, and more in this week’s Knowledge Share

Each week, MRY’s Analytics & Media departments meet to discuss five topics across various parts of digital marketing – platforms, vendors, philosophy, agency news and the very fluid “Wildcard” category. Now, we’re bringing it to you. Follow along as we recap five of the week’s top tech stories… with just a touch of color commentary.

Let us Wish List on a Twitter

Topic submitted by Hilary Miller

It is already possible to put products in your Amazon shopping cart on Twitter, and now, you can add products to your Amazon Wish List.

Amazon_wish_list

By using #AmazonCart or #AmazonWishList, you can reply to a tweet and immediately add the product into your Wish List or Shopping Cart. It’s the latest step that Twitter is taking to become fully immersed in e-commerce.

Win, Fail or Fiasco? Win.

FB News Feed ranking: it’s all about timeliness

Topic submitted by Rui Fang

Facebook announced changes to the News Feed algorithm, which shows users more posts that are relevant at the right time. For instance, the Scandal season premiere is on (SPOILERS AHEAD), you rush to Facebook to see what your friends are saying about Olivia Pope’s return. Lo and behold, you actually see the trending conversations!

Facebook_ranking

Considering that over half of Americans use a second screen during TV watching, it makes total sense for Facebook to prioritize trending events, like a sporting event or TV show.

Win, Fail or Fiasco? Win.

I said “Ello” but close enough

Topic submitted by Mike Faley

New social media platform Ello has catapulted onto the digital scene. The Tumblr+Twitter+Facebook mash up touts itself as anti-ads. They have a whole section about the topic on their website.

Labyrinth_Worm_Wallpaper_by_ZeroHourNineAM

They don’t buy into the whole data-mining model, which means they won’t sell user information to marketers. The site may eventually accept donations or premium services in order to keep the lights on, but it is not the reality yet. Currently, the site is invitation-only.

Ello_screenshot

It’s all great in theory. But can Ello make the ad-free romance last?

Win, Fail or Fiasco? Relationship status set to It’s Complicated

A new world of video editing

Topic submitted by Alex Buckalew

Online interactive video tool Interlude is setting the standard for engaging, interactive and seamless video. Viewers can decide how they want to view the video, by changing the outcome or path of the video without losing fluidity.

Interlude

Interlude Treehouse is ideal for non-professional video editors, because it’s so easy and quick to use. Due to the surge in digital distribution, this is a way for brands to connect with their audience in a personal way.

Win, Fail or Fiasco? Win.

Pinterest is pining away for ad dollars

The visual discovery tool Pinterest is playing catch-up to the big-timers like Facebook and Twitter that already have robust advertising models.

Pinterest

Along with Promoted Pins, Pinterest is making it possible for advertisers to target existing customers, and track the purchase conversions. The targeting is similar to Facebook’s Custom Audience tool, which uploads email addresses or phone numbers provided to a brand from their customers, and then it matches the data given to the social network. Twitter has the same ad targeting.

Best of all, Pinterest users can opt-out of targeted advertising, which makes the experience feel less forced.

Win, Fail or Fiasco? Win.

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